Go To Market

Go To Market (GTM) strategy is crafted to ensure rapid market penetration and sustainable growth. Our approach hinges on four pillars:

1. Amazon Optimisation and Fulfilment

Leveraging our team's deep expertise in Amazon optimisation tactics, we strategically launch our products on the Amazon platform. Our proficiency in enhancing brand credibility and creating exceptional content enables us to carve out a substantial share of this captive market. Whether utilising Fulfilled by Amazon (FBA) or Fulfilled By Merchant (FBM) services, we maintain streamlined supply chain operations, ensuring that our products reach customers efficiently and reliably. 

2. Direct-to-Consumer

Our direct-to-consumer strategy focuses on building strong, meaningful connections with customers across its diverse brand portfolio. By leveraging seamless online experiences and a customer-first approach, we foster loyalty and trust. This model empowers each brand to create thriving communities while delivering convenience and value directly to consumers’ lives. 

3. Other 3rd Party Platforms

SGMT strategically utilises third-party platforms to reach wider audiences while maintaining brand integrity. By partnering with specialised marketplaces and niche retailers aligned with their values, they expand visibility without compromising on quality. These platforms enable us to engage new customer segments, fostering growth and enhancing accessibility for their diverse offerings.

4. Strategic Partnerships

We actively seek partnerships with strategic allies who provide access to diverse and valuable markets. These partnerships are instrumental in broadening our reach, tapping into new customer bases, and leveraging existing distribution networks. By collaborating with established partners, we amplify our market presence, enhance brand recognition, and drive growth across multiple channels.