process

process

SGMT's process of ideating and developing new brands follows traditional models of market research, brand development, product formulation, and supply chain setup. However, the key difference lies in our speed and efficiency.

By leveraging cutting-edge technologies and streamlined methodologies, we accelerate each stage, from initial research to market launch, ensuring rapid response to market demands and opportunities. This agile approach allows us to introduce high-quality, targeted supplements swiftly, maintaining competitive advantage and meeting consumer needs effectively.

1. Market Research and Segmentation

  • Identify Unique Segments: Conduct thorough market research to identify specific, underserved demographic segments with unique needs.

  • Analyze Consumer Behavior: Understand the target demographic’s behaviors, preferences, and pain points through data analysis and surveys.

2. Brand Conceptualisation

  • Develop Brand Identity: Create a distinctive brand identity that resonates with the target segment, including name, logo, and key messaging.

  • Positioning: Establish the brand’s unique value proposition and market positioning.

3. Product Suite Development

  • Research Product Formulations: Identify the best product formulations tailored to the specific needs of the target segment, ensuring high quality and efficacy.

  • Supplier Engagement: Partner with reliable suppliers to source ingredients and manufacture products, ensuring adherence to quality standards and sustainability practices.

4. Brand and Product Validation

  • Prototyping and Testing: Develop prototypes and conduct rigorous testing to validate product effectiveness and safety.

  • Feedback Integration: Gather feedback from focus groups and pilot users to refine the product and branding.

5. Supply Chain and Fulfillment Setup

  • Streamline Logistics: Simplify the supply chain by utilizing Fulfilled by Amazon (FBA) services to manage warehousing, packaging, and shipping.

  • Quality Assurance: Implement stringent quality control measures throughout the supply chain to maintain product integrity.

6. Marketing and Content Strategy

  • Amazon Optimization: Create and optimize Amazon product pages with high-quality images, compelling descriptions, and SEO-driven content to maximize visibility and sales.

  • Content Creation: Develop a comprehensive content strategy, leveraging AI tools and in-house expertise to produce relevant and engaging materials for marketing campaigns (actually this starts the day the brand is conceptualised.)

7. Launch and Market Penetration

  • Amazon Launch: Launch the products on Amazon, utilizing targeted advertising and promotional strategies to drive initial sales and brand awareness.

  • Strategic Partnerships: Form partnerships with key stakeholders to expand market reach and enhance brand credibility.

8. Customer Engagement and Feedback

  • Customer Service Excellence: Provide exceptional customer service to build trust and loyalty among early adopters.

  • Continuous Improvement: Collect and analyze customer feedback to continuously improve product offerings and overall brand experience.

9. Scaling and Diversification

  • Expand Product Lines: Introduce new products and variations to meet evolving customer needs and preferences.

  • Broaden Market Channels: Explore additional digital channels and potential brick-and-mortar partnerships to increase market penetration and reach.

By meticulously following these stages, SGMT ensures the successful ideation, development, and market introduction of new brands, delivering high-quality supplements that meet the specific needs of distinct consumer segments.