Ecommerce Manager
GRACEFUL | www.graceful.day

SGMT is developing a growing portfolio of purpose-driven brands, each built with creativity, compassion, sustainability, humour, and humility at its core. As we scale, we seek an Ecommerce Manager to drive best-in-class ecommerce execution for a Graceful. This role requires a hands-on, commercially sharp, and entrepreneurial specialist with deep experience in Shopify, Amazon, omnichannel ecommerce, performance marketing, and CRO.

The Role

The Ecommerce Manager is responsible for the execution, performance, and growth of Graceful’s ecommerce presence. Reporting to the SGMT Ecommerce Director, this role is hands-on in managing and optimising digital storefronts to maximise sales and customer engagement.

Key Responsibilities

  • Execute and optimise the ecommerce strategy for Graceful, ensuring exceptional performance on Shopify (DTC), Amazon, and other key platforms.

  • Manage and refine performance marketing efforts, collaborating with internal teams to drive customer acquisition, retention, and conversion.

  • Implement conversion rate optimisation (CRO) strategies to improve site performance and user experience.

  • Oversee day-to-day ecommerce operations, ensuring smooth execution of merchandising, promotions, and product launches.

  • Collaborate cross-functionally with Brand, Creative, and Marketing teams to ensure a seamless customer journey.

  • Leverage analytics to make data-driven decisions, optimising merchandising, pricing, and UX enhancements.

  • Manage ecommerce tools and integrations, ensuring efficient workflows and platform scalability.

  • Identify growth opportunities, including marketplaces, international expansion, and emerging digital channels.

Who You Are

  • A proven ecommerce specialist, experienced in Shopify, Amazon, and omnichannel strategies.

  • A data-driven executor, comfortable with performance metrics, CRO, and growth marketing tactics.

  • An entrepreneurial thinker, eager to take ownership and drive revenue growth.

  • A collaborative team player, working closely with other departments to enhance brand performance.

  • A technically adept operator, with hands-on experience in ecommerce mechanics and platform management.

  • A brand-focused digital expert, ensuring ecommerce execution aligns with SGMT’s strategic and creative vision.

Success Metrics & KPIs

  • Revenue growth & profitability of Graceful’s ecommerce channel

  • Customer acquisition & retention performance (CAC, LTV, AOV)

  • Site conversion rate & UX improvements through CRO

  • Performance of paid media & digital marketing efforts

  • Operational efficiency & ecommerce platform management

What We Offer

  • The opportunity to own and scale the ecommerce presence of a purpose-driven brand.

  • A dynamic, entrepreneurial team that values strategic execution and creative excellence.

  • Competitive salary and benefits package.

  • Remote-friendly working options.

If you are a hands-on, data-driven, and strategic ecommerce specialist, ready to take a brand’s digital presence to the next level, we’d love to hear from you. Work out how to apply, send something compelling, turn up at the door (OK, there isn’t actually a door per se, but you get the point). Bottom line -  we appreciate and applaud creativity, persistence and verve.

SGMT Ltd is an Equal Opportunity Employer and does not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We hugely value diversity and encourage all qualified individuals to apply.