Creative Director
SGMT | SGMT BRANDS | CLIENT BRANDS

SGMT is a dynamic, multi-brand creative force, constantly shaping and launching new ventures across diverse industries. Creativity is at our core, and we are seeking a Creative Director to take the lead on all aspects of creative strategy and execution. This role requires a fearless creative visionary who can adapt their expertise across multiple brands, each with its own distinct identity, while ensuring that our core values—creativity, compassion, sustainability, humour, and humility—shine through everything we do.

The Role

As Creative Director, you will be the ultimate creative authority across all SGMT brands, overseeing brand development, visual identity, packaging, digital content, and every consumer-facing touchpoint. You will be a core part of the strategic leadership team, shaping the creative direction of new and existing brands while ensuring high-quality execution.

This role requires a balance of strategic vision and hands-on design ability, as well as a deep understanding of designing for ecommerce-driven brands. You will work with a vendor-based creative team, leveraging existing relationships and bringing in your own network of exceptional designers, developers, photographers, and other creatives as needed.

Key Responsibilities

  • Lead the creative strategy and execution across all SGMT brands, ensuring each maintains a distinct and compelling identity.

  • Develop and refine brand identities, ensuring all creative output aligns with business objectives and consumer expectations.

  • Direct all creative aspects of ecommerce experiences, including website design, UX/UI, digital marketing, and content.

  • Oversee all visual touchpoints, including packaging, social media, advertising, and editorial content.

  • Manage and expand a network of external creative partners, ensuring best-in-class execution for every project.

  • Collaborate with cross-functional teams, including marketing, product, and ecommerce, to drive brand growth and engagement.

  • Own internal creative standards, ensuring that our internal communications and materials reflect the same level of quality as external brand expressions.

  • Stay ahead of trends, continually pushing innovation and excellence across all creative disciplines.

Who You Are

  • A seasoned creative leader with a track record of developing and scaling brands across multiple industries.

  • A fearless visionary, able to shift between different creative styles while maintaining strategic integrity.

  • A hands-on designer, with the ability to execute as well as direct.

  • An ecommerce-savvy creator, with deep experience in designing for digital-first brands.

  • A master of storytelling, with a keen ability to translate brand values into compelling visuals and messaging.

  • A collaborative leader, able to work with both internal teams and external vendors to bring creative ideas to life.

  • A problem-solver, comfortable working in a fast-paced, high-output environment.

  • A proven entrepreneur, with a strong ability to think commercially and creatively to drive brand success.

Success Metrics & KPIs

  • Speed & quality of deliverables—ensuring creative output meets high standards and business timelines.

  • Brand differentiation & cohesion—establishing strong, recognisable identities for each SGMT brand.

  • Performance of creative assets—measured by conversion rates, engagement, and audience growth.

  • Efficiency of external partnerships—managing vendor relationships to ensure high-impact execution within budget.

What We Offer

  • The opportunity to lead and shape multiple brands in a fast-moving creative environment.

  • A dynamic, entrepreneurial team that values bold creativity and strategic thinking.

  • Competitive salary and benefits package.

  • Remote-friendly working options.

If you are a visionary, adaptable, and strategic creative leader, ready to drive a portfolio of brands to their highest potential, we’d love to hear from you. Send whatever you think we should see to slice@sgmt.ai

SGMT Ltd is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We hugely value diversity and encourage all qualified individuals to apply.