Ecommerce Director
SGMT Brands Portfolio

SGMT is a growing portfolio of purpose-driven brands, each built with creativity, compassion, sustainability, humour, and humility at its core. We seek an Ecommerce Director to lead and drive best-in-class ecommerce execution across all SGMT brands. This role requires a strategic, commercially sharp, and entrepreneurial leader with deep experience in Shopify, Amazon, omnichannel ecommerce, performance marketing, and CRO.

The Role

The Ecommerce Director is responsible for the strategy, performance, and growth of SGMT’s ecommerce ecosystem. Initially, this role will be hands-on, running our ecommerce operations directly. As we scale, Ecommerce Managers will report to this position, executing the strategy across individual brands.

Key Responsibilities

  • Develop and execute the ecommerce strategy across all SGMT brands, ensuring exceptional performance on Shopify (DTC), Amazon, and other key platforms.

  • Lead and optimise performance marketing efforts, collaborating with internal teams to drive customer acquisition, retention, and conversion.

  • Oversee conversion rate optimisation (CRO), ensuring our digital storefronts are continually refined for maximum revenue impact.

  • Direct and manage ecommerce operations, working closely with Ecommerce Managers as the team grows.

  • Collaborate cross-functionally with Brand, Creative, and Marketing leads to ensure a cohesive customer journey and seamless brand experience.

  • Drive growth through data-led decision-making, using analytics to inform merchandising, pricing, and UX enhancements.

  • Own the ecommerce tech stack, ensuring all tools and integrations support scalability and efficiency.

  • Identify new opportunities for ecommerce expansion, including marketplaces, internationalisation, and emerging sales channels.

Who You Are

  • A proven ecommerce leader, experienced in scaling DTC brands through Shopify, Amazon, and omnichannel strategies.

  • A data-driven strategist, comfortable with performance metrics, CRO, and growth marketing levers.

  • An entrepreneurial thinker, excited to build and scale a business with commercial acumen and creative instinct.

  • A collaborative leader, able to direct Ecommerce Managers and work closely with other senior stakeholders.

  • A technically fluent operator, understanding ecommerce mechanics while directing a team for execution.

  • A brand-savvy digital expert, ensuring ecommerce execution aligns with SGMT’s creative and strategic vision.

Success Metrics & KPIs

  • Revenue growth & profitability across ecommerce channels

  • Customer acquisition & retention performance (CAC, LTV, AOV)

  • Site conversion rate & UX improvements through CRO

  • Performance of paid media & digital marketing efforts

  • Operational efficiency & scalability of ecommerce platforms

What We Offer

  • The opportunity to shape and scale a portfolio of ecommerce brands.

  • A dynamic, entrepreneurial team that values strategic boldness and creative excellence.

  • Competitive salary and benefits package.

  • Remote-friendly working options.

If you are an experienced, entrepreneurial, and strategic ecommerce leader, ready to drive SGMT’s brands to new heights, we’d love to hear from you. Apply now; send whatever you think will appeal to slice@sgmt.ai. You know you want to.

SGMT Ltd is an Equal Opportunity Employer and does not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We hugely value diversity and encourage all qualified individuals to apply.