strategy

A suite of targeted brands: TRANQUIL, BLAZE, EMBRACE, ZEST, SCRAMBLE & CHIPPER.

Quality branding and quality content to give immediate credibility.

Each brand to have - initially, at least - only a pair of products.

One supplement to be taken in the morning, one in the evening. Done.

Proprietary product without proprietary expense. Products ‘inspired’ by existing premium brand offerings with formulations duplicated and, if possible, improved.

Tick critical boxes: scientific basis (research references not active research); eco-friendly etc

Amazon sales platform optimised for maximum traction.

Leverage AI + in-house talent for quick, cheap, quality content.

CREATIVE strategy to explain

One-Word Branding - easy to spell - good URL available - good social media handle available

Web Template - developed in-house. Designed to be able to be deployed for any of the brands by swapping out copy/ images etc.

Marketisation Strategy

Timeline - eg a chart showing the progression of the brands and their time to market (and expectations on sales)